Volkswagen's Autostadt

Topic: Technology

Case Study

of an Exhibition

by Rob morgan

Published on July 31, 2007

  • Description and goals

    This was a series of exhibits developed to help guests understand what VW does to keep them safe, care for the environment, and build a quality product

  • Development process and challenges

    We worked closely with VW engineers and designers to understand the issues and then develop creative solutions. These solutions manifest themselves as interactive exhibits, and experiences, art and live demonstrations. One of the challenges was getting the engineers to loosen-up and allow the exhibits to be fun as well as informative.

  • Lessons learned, mistakes we made (and what we did about them)

    We probably could have pushed the client a bit more in terms of aesthetics.

  • Exhibition Opened: June 2001

  • Exhibition Still Open!

  • Traveling Exhibition: No

  • Location: Wolfsburg, Germany

  • Estimated Cost: Over $3,000,000 (US)

  • Size: Over 10,000

  • Other funding source(s): none

  • Website(s):  http://www.autostadt.com

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