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John Fronza
What I do, where I work
Exhibit environments based on functionality and more european in appearance. Our approach is to represent the clients interest and have the ability to work with any exhibit fabrication house we choose thereby giving the clients the opportunity to save thousands of dollars on the execution process.
We do not design in order to sell the client more “exhibit” we design the exhibit to enhance the product or service of the client. Our goal is to create environments that will not overwhelm what you are trying to achieve at a trade show and that is ROI.
Because we are working on the client side of the equation we are in a position to negotiate in the clients best interest and not be influenced by being associated with any particular exhibit company.
We have also been recognized with a National ADDY Award for design and creative.
Current position
Creative Director at Fronza Design
Website(s)
More about me
It is difficult to talk about ones self, but the reality is that we are all commodities in one way or another. Having served in the United States Navy I know the value of honor, ethics and integrity and I bring that to the table with every project we do.
I believe in the importance of partnerships, and the value they bring to ones success. There truly is a law of reciprocity out there. Design is very subjective in todays business world, and there is truly a lot of bad work out there passing for what is in vogue or a current fad or trend. Nothing will ever be a great substitute for “form follows function” or “art follows copy” in the world of business design.
It is as Bill Bernback stated many years ago “It’s not creative unless it sells” and if you want to be a great painter that is wonderful, but if you want to be a success in the business world design for the clients needs, not for your ego.