Jennifer Murphy Chapman

  • What I do, where I work

  • I roll up my sleeves and dive into stories. As a content consultant and interpretive writer, I live to tease out the interesting bits and poignant issues that make a personal connection with visitors. I work with museums, zoos, parks, and others who have an educational message to bring to the public. I connect with your audience wherever it’s needed — graphic panels, printed materials, and the web.

  • Current position

  • President at SnapChapman Copy and Content

Earlier positions

  • Freelance Exhibition Writer at Space Science Institute

  • Senior Exhibit Developer at ECOS Communications

  • Senior Exhibit Developer at Split Rock Studios


  • African Forest

    African Forest


    by Jennifer Murphy Chapman Published June 27 2011

    While I was in Houston for this year’s American Association of Museums’ annual meeting, I ducked out to visit the Houston Zoo and see their new African Forest exhibition. I’d heard a lot about the $40 million dollar 6.5 acre project, and wanted...

  • Ernest Coe Visitor Center

    Ernest Coe Visitor Center


    by Jennifer Murphy Chapman Published March 17 2011

    I’m an exhibit developer and writer, and spend a lot of time fighting to keep excess text off exhibition panels. The first thing I size up when I walk into an exhibition, beyond the feel of the space, is the text. Are the panels succinct? Are they...