Dr Rock's Lost Gallery
Topic: Earth & Space Sciences Subtopic: Earth Structure
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Case Study
of an Exhibit
Published on February 05, 2010, Modified on November 14, 2010
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Museum: Leeds City Museum Focus: History
Collaborating Organization(s): Exhibition Plus
People who worked on this: Helen Langford (Team leader), Joe Botting (Dr Rock), Mark Magidson (Exhibition Design)
My role: Exhibition, graphic design and production.
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Description and goals
How do you make an exhibition about minerals, with a challenging
budget, interesting for a very varied target audience?With the in house team including and the exhibition’s curator, we recognised his unique personality and created his alter ego, Dr Rock. The team developed a storyline that he had been secretly working in a long lost gallery in the museum, only just discovered by the authorities, during building works. Visitors are invited to explore this “recent” find to discover his mineral collections and experiments.
Exhibit Opened: February 2010
Location: Leeds, England, U.K.
Estimated Cost: $10,000 to $50,000 (US)
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Website(s): http://dr-rocks.blogspot.com, http://www.exhibitionplus.com
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Evaluations(s): http://www.youtube.com/watch?v=oRr7N7A4Wc0&feature=player_embedded
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Entrance to the gallery where whilst doing routine work builders broke into discover the lost gallery,
The Mineral Store with video record of the gallery discovery.
Animal, vegetable or...quiz
The Bling section with lots of shiny, valuable minerals.
All you wanted to know but never dared ask... about the Periodic Table.
Part of the Lab area with the viral video - Will it blend? (see link below). A mobile phone plus other stuff is blended to dust, to find out its component mineral parts.
Dr Rock with early x-ray machine in the Minerals in Me section.
What implant goes where?
Dr Rock's Office with suitable rock related music and local minerals.
Hi-tech minerals and out of this world ones.
Dr Rock's favourite minerals.
Children are invited to hunt for Dr Rock's pet rocks.
Ancient mineral section.
Dr Rock's rather smelly mineral water collection.
The gallery is free entry with Dr Rock's pet rocks in a hamster cage, begging for donations.
Associated Files
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XP__Lost__Gallery.pdf (PDF, 821.3 KB)
PDF file about the project
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Latest Comments (1)
Dr Rock Rock's
by Mark Magidson - February 06, 2010
Please check out dr.rocks.blogspot.com for Dr Rock’s frankly mad experiments.