Dr Rock's Lost Gallery

Topic: Earth & Space Sciences Subtopic: Earth Structure

Case Study

of an Exhibit

by Mark Magidson

Published on February 05, 2010, Modified on November 14, 2010

  • Description and goals

    How do you make an exhibition about minerals, with a challenging
    budget, interesting for a very varied target audience?

    With the in house team including and the exhibition’s curator, we recognised his unique personality and created his alter ego, Dr Rock. The team developed a storyline that he had been secretly working in a long lost gallery in the museum, only just discovered by the authorities, during building works. Visitors are invited to explore this “recent” find to discover his mineral collections and experiments.

Latest Comments (1)

Dr Rock Rock's

by Mark Magidson - February 06, 2010

Please check out dr.rocks.blogspot.com for Dr Rock’s frankly mad experiments.

Log in to post a response.