Caren Oberg

  • What I do, where I work

  • Oberg Research – Audience Research/Evaluation

  • Current position

  • Principal and Owner at Oberg Research


  • More about me

  • Oberg Research was established in 2005 and currently has offices in Washington, DC and New York. Oberg Research provides organizations with tools and expertise to:

    Analyze visitors experiences in free-choice educational settings
    Conduct research-based program development
    Instruct staff in designing and implementing in-house projects
    Articulate strategic outcomes for programs and exhibitions.

    Oberg Research has a proven track record of successfully implementing complex, multi-faceted audience research projects that focus on audience experiences.

    Oberg Research has worked closely with art museums and cultural sites of all sizes, including the National Air and Space Museum, Smithsonian Institution, the National Museum of the American Indian, Smithsonian Institution, the Brooklyn Museum, the Virginia Living Museum, and the United States Holocaust Memorial Museum. We work with clients to better recognize, measure, and encourage visitorsÂ’ engagement with history, art and culture through exhibitions, lectures, tours, interactives, and other museum-based media.