
Beverly Serrell
What I do, where I work
Since 1979, independent consultant to museums for exhibition planning, exhibit development, and evaluation. I care about Big Ideas, label writing and editing, front-end, formative, summative, and remedial evaluation and other visitor studies. I am interested in natural history, living collections, cultural history, art, science, and children’s museums and their audiences. Will work anywhere, but prefer sites within one non-stop Southwest Airlines flight from Chicago’s Midway Airport.
Current position
Independent Consultant at Serrell & Associates, Chicago
Earlier positions
Curator of Education at Shedd Aquarium, Chicago
Website(s)
More about me
Please see serrellassociates.org for publications, services, and client list.
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Science Storms
Review
by Beverly Serrell Published April 07 2010
My friend Nancy and I went to the Museum of Science and Industry in Chicago to see Science Storms last week, but when we got there it was so crowded (spring break) we turned around and left. We came back a week later and found a much smaller crowd...
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YOU!
Review
by Beverly Serrell Published January 31 2010
Review of YOU! at the Museum of Science and Industry in Chicago. Opened fall of 2009. Permanent exhibition. My friend Nancy and I went to see the YOU! exhibition on Jan. 21, 2010. MSI admission is free in January, so we figured it would be a good...