Beverly Serrell

  • What I do, where I work

  • Since 1979, independent consultant to museums for exhibition planning, exhibit development, and evaluation. I care about Big Ideas, label writing and editing, front-end, formative, summative, and remedial evaluation and other visitor studies. I am interested in natural history, living collections, cultural history, art, science, and children’s museums and their audiences. Will work anywhere, but prefer sites within one non-stop Southwest Airlines flight from Chicago’s Midway Airport.

  • Current position

  • Independent Consultant at Serrell & Associates, Chicago

Earlier positions

  • Curator of Education at Shedd Aquarium, Chicago


  • More about me

  • Please see for publications, services, and client list.

  • The Horse

    The Horse


    by Beverly Serrell Published April 22 2011

    Review of The Horse by Beverly Serrell (BS), Barbara Becker (BB) and Dianne Hanau-Strain (DH-S) (The Horse is one in a series of exhibitions created as collaborations between the Field Museum and the American Museum of Natural History; others...

  • Science Storms

    Science Storms


    by Beverly Serrell Published April 07 2010

    My friend Nancy and I went to the Museum of Science and Industry in Chicago to see Science Storms last week, but when we got there it was so crowded (spring break) we turned around and left. We came back a week later and found a much smaller crowd...

  • YOU!



    by Beverly Serrell Published January 31 2010

    Review of YOU! at the Museum of Science and Industry in Chicago. Opened fall of 2009. Permanent exhibition. My friend Nancy and I went to see the YOU! exhibition on Jan. 21, 2010. MSI admission is free in January, so we figured it would be a good...