• What I do, where I work

• Since 1979, independent consultant to museums for exhibition planning, exhibit development, and evaluation. I care about Big Ideas, label writing and editing, front-end, formative, summative, and remedial evaluation and other visitor studies. I am interested in natural history, living collections, cultural history, art, science, and children’s museums and their audiences. Will work anywhere, but prefer sites within one non-stop Southwest Airlines flight from Chicago’s Midway Airport.

• Current position

• Independent Consultant at Serrell & Associates, Chicago

Earlier positions

• Curator of Education at Shedd Aquarium, Chicago

Website(s)

• http://www.serrellassociates.org